1/11/2024 0 Comments Joe rogan spotify ads![]() ![]() ![]() On May 20, 2020, Joe Rogan announced an exclusive, multiyear deal with Spotify. The deal could be worth more than $100 million, according to The Wall Street Journal. ![]() The agreement, as described by Spotify, would make the podcast free for all of its 286 million users.įor podcasts, this deal is unprecedented: Rogan will most likely earn more money than most musicians on Spotify.īut the 52-year-old is no ordinary podcaster he is arguably the Michael Jordan of podcasts. A prominent vaccine scientist said he was accosted outside of his home after a Twitter exchange with podcaster Joe Rogan, who challenged him to debate Robert F. Rogan started his podcast The Joe Rogan Experience in 2009. He runs a two-hour long show daily exploiting YouTube’s algorithm which favors long videos. His one rule is that he doesn’t follow conventional rules. His podcasts are mostly fun, but as equally controversial. Spotify doesn’t play or include ads that interrupt the listening experience of Premium subscribers. For one, the infamous meme of Elon Musk smoking pot was born in the stage of Rogan’s podcast. Well be happy to explain a bit more about this. With a staff of four and a microphone, Rogan garners over 190 million downloads per month. Last year, he reportedly made $30 million. These numbers are quite alluring for advertisers. Spotify CEO Daniel Ek told employees Wednesday morning that the streaming service doesn’t closely supervise controversial podcast host Joe Rogan because the company sees. And perhaps so, after the news broke, Spotify’s stock price surged by nearly 10 percent. Spotify’s Strategy: Podcast Ambitions & New Competitionįor Spotify, signing Rogan is the next step of its core strategic plan for its podcasting ambitions and exclusive deals. Last year, the company made three key acquisitions, reportedly spending around $400 million combined on two podcast networks - Gimlet Media, and Parcast - and one company that offers podcast creation tools, Anchor. Long before the deal with Rogan, Spotify has been spending big on talent acquisition. In February, Spotify paid up to $196 million in cash to acquire Bill Simmons’ flagship show, The Ringer. It has also committed to exclusive deals with other prominent names, like Amy Schumer and Joe Budden. Their dream is clear: Spotify wants to blow its competition out of the water. Its main competition? Apple Music, which leads the rank in podcast players. At least it was.īut Spotify has made it clear that it’s planning to expand the competition. In early May, Spotify started testing video podcasts in its app with two Youtube stars: Zane Hijazi and Heath Hussar, hosts of Zane and Heath: Unfiltered. Rogan’s influence will inspire other podcasters to follow his lead. Spotify has acquired Joe Rogan's popular podcast and will exclusively host his content and sell ads. And Spotify’s recently acquired company, Anchor will help create more shows. Spotify has acquired Joe Rogans popular podcast and will exclusively host his content and sell ads. Jeff Bottari/Zuffa LLC/Zuffa LLC via Getty Images. ![]() When Rogan contracted Covid-19 in September, he told his 14.6 million Instagram followers he’d taken a drug cocktail that included the drug ivermectin, which the Food and Drug Administration advocates against as a treatment for Covid-19.Already, Anchor has helped create 70 percent of shows, as per Spotify’s report from the first quarter of 2020. Peter McCullough, spreading unsubstantiated claims relating to the pandemic, artists Neal Young, Joni Mitchell and others have removed their music from Spotify in protest. In response to Rogan’s various guests, like Dr. Last month, Spotify added a Covid-19 content warning to Rogan’s show after he and the company faced criticism for promoting misinformation about the Covid-19 pandemic and vaccines. Key BackgroundĮk released an internal apology letter to its employees last week after older clips of Rogan using racial slurs and other derogatory language resurfaced online, though Ek maintained the company would not be removing Rogan from its platform as “silencing Joe is not the answer.” Spotify removed 113 episodes of Rogan’s podcast from its platform earlier this month-by Rogan’s own decision after consulting with Spotify, according to Bloomberg-with all but one of the episodes airing before the Covid-19 pandemic began. Neither Rogan nor Spotify immediately responded to Forbes’ request for comment on the report. ![]()
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